Marketing
Positioning, brand and growth, and the craft of finding the story in the substance.
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Marketing
Never on different sides of the ledger
Three days at M-Pact 2026 in Goa left me with questions about people, not AI, and a belief about where brands are really built.
Marketing
The gap was mine
At a Bengaluru restaurant where you order in sign, I couldn't make myself understood, and learned who really does the work of clarity.
Marketing
I built two tax assets, but this post isn't about tax
I built two tax calculators nobody asked for. Why noticing a gap, and following through, matters more than having a mandate.